The campus visit is one of the strongest signals in a student's decision — and one of the least equitable, because distance and cost keep many applicants away. A virtual tour levels that: the same walk through the quad, the labs and the halls of residence, available to anyone with a link.
Build the tour around the decision
- Lead with the spaces that sell: signature buildings, modern labs, social hubs.
- Use info hotspots for the details prospectuses bury — class sizes, facilities, accessibility.
- Add student-housing walkthroughs; nervous parents love them.
Capture the interested ones
Drop a lead-capture form at the end of the tour and you turn anonymous curiosity into an admissions conversation. For international recruitment especially, a walkable campus is the difference between a maybe and an application — and the engagement data tells you which programmes to promote. Talk to us about a campus rollout.